11.4.12

Love is Free

I'm running out the door to go on my shopping spree with my buddy but had to share these awesome pictures that arrived in my inbox yesterday! Charlotte Free, aka pink-haired goddess of my dreams, is the new face of Forever21's S/S 2012 campaign! 








Loving the abundance of collars and prints! Apparently this is the first of a series of edgy campaign's Forever21 will be globally releasing in the future. I hope this means the stock will be getting a bit edgier as although I've only been in the store a couple of times, I've been underwhelmed! I'm sure this gorge campaign will up the brand's cool factor - it's certainly persuading me to haul my boyfriend (aka. chauffeur) to Westfield so I can give Forever21 another shot! 

What are your thoughts on Forever21 and this shoot? 

I'm off now, wish me bargains! 


xo

29 comments:

  1. I've online ever shopped online and I've always been really impressed with the quality and fit of the clothes, especially such a cheap price. Shipping is only bout 3 pounds too! x

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  2. Love the pink hair! I find Forever 21 a bit hit and miss. I love the accessories section but the clothes really vary, and sometimes I think the quality is a bit poor... I've got a couple of things from them, but I think both may still have tags on haha x

    themusingsofflorence.blogspot.co.uk/

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  3. I love charlotte free! I want her hair so bad!

    http://rosedustx.blogspot.co.uk/

    Rose x

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  4. Wow I'm so impressed, gonna go check it out now :)

    Lucy Loves To Blog

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  5. Such wicked photos and yes there recent clothing hasn't really grabbed me either cause there presentation is a bit old fashioned on their website. I have never been into one of their stores before.

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  6. I'm not overly keen on Forever 21 but I love the model's dip-dyed hair for sure!

    www.candyflosscurlscupcakesandcouture.blogspot.com

    Eda ♥

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  7. Words cannot describe how much I adore Charlotte Free and although I've only been to a Forever 21 shop once before, I find some of their clothes are amazing and others not so much xx

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  8. Wasn't sure England was going to get this collection :)
    Very happy - I want probably all of the tops!
    It would be mine

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  9. I really need Forever 21 in my town!

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  10. I love this campaign! Charlotte is gorgeous! I know what you mean by being a little disappointed by Forever21, I think I prefer more of the U.S stock.

    Love J.

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  11. Loving these campaign pics! I have, like you, been a little underwhelmed by Forever 21, it was the massive new exciting store to open in Birmingham last year but I honestly find walking through it a chore with very few rewards, I have high hopes though for S/S, fingers crossed! :) xx

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  12. Little bit in love with her hair! xx

    Visit The Other Side Of Cool
    Tweet me! @othersideofcool

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  13. These pics are cool, Forever 21 have good campaigns and their window displays always look nice but their shops are so big and messy I can hardly ever bear to go in!

    www.iwishicouldwink.blogspot.com

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  14. I used to just go in to look at the jewellery but over the last few months I keep seeing lots of lovely clothes I want too, love the star prints!

    Caroline x
    Caroline's Catwalk

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  15. This is exciting, her hair is amazing and I want the blue star skirt already. I've always been underwhelmed by Forever 21 clothes so far too so I'm looking forward to see if they get better x

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  16. Forever 21 is upping its game--how else could they get such a woman-goddess-fairy-creature as Charlotte Free to model for them?

    China Lily

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  17. I like Forever 21 at the moment :) definitely worth another go.

    http://girlinthelens.com/

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  18. Don't find the quality at forever 21 that great - although i suppose this is reflected in the price.
    Love these images though, exciting things to come i hope!

    blushbox.blogspot.co.uk

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  19. I'm the same, the couple of times I've been in i've been really disappointed! and overwhelmed swell, I went to the birmigham store and its so big. xx

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  20. aswell* + birmingham* (stupid autocorrect haha xx)

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  21. I'm now super excited for Forever 21's new 'journey'. Bitching pink hair too!

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  22. I don't think I've ever SEEN a Forever21, I live in England like you and I honestly thought it was an American only thing! By the looks of this new campaign I'd give it a go though :)
    http://theredoneblog.blogspot.co.uk/

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  23. this looks lovely, wish I lived near a f21 though xxx

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  24. i do have a few choice bargains from F21, however i find it takes HOURS trawling through the gigantic 3 floors and i never know where to start. then i saw this and its made me think twice about going in there...

    http://www.39thandbroadway.com/hate-21/

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  25. This campaign is fierce! I've seen a few good items in forever 21, but I found way more in America and have only bought from the website here :)

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  26. Hi Gem,

    It's Holly from our Fashion Promotion's course, way back when. I've gained wrinkles and a few grey hairs since that time in our youth. Hehe :) Anyways, I just thought I'd drop by as I know from your blog how much you love little kitty cat's and on my blog I've got a giveaway running until the 12th May to win a custom fitted Fifties style dress in a black and white cat print from the Etsy shop Bear & Co. I just thought you may be interested to know because of your love of cats. Ailurophilia as it is properly known.
    The giveaway is on my blog here: http://pickleisatreat.blogspot.co.uk

    Anyway, I hope all is well with you and I am still enjoying reading your blog more than ever.

    Holly Taylor

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  27. I love Charlotte Free, she is such a unique model, not all pretty and pouty.
    I have been digging Forever21 recently too, great prices and therefore great excuse for a whole new summer wardrobe :)

    Gems x

    Fashion, Well Done

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  28. I'm obsessed with her! Massive girl crush <3 haha.

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  29. This girl is just so beautiful!

    http://www.afrenchinlosangeles.com/

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Thanks for commenting! ♥