9.2.12

Lazy Oaf S/S 2012 Lookbook


East London creative label, Lazy Oaf have just released their Spring/Summer 2012 lookbook shot by Bella Howard, and I am officially loving it. The shoot itself has a Wildfox vibe (giggling girls, bed poses, white tiger!) but minus the smut and plus the fun factor. Lazy Oaf are all about bright, quirky graphic prints, and next season sees fruit, flowers and cats (YAY!) as the key focus. The styling here reminds me of the 90s I remember (not the plaid shirt, moshpit 90s that fashion usually recalls): bright and busy prints, bunches and towering Spice Girl platforms. Well, I only dreamt of the latter because we were too poor for Buffalos, but I still had girl power in spades! And don't lie, we all had those t-shirts with the hand prints on the boobs. They just weren't cool until now:











I have too much love for Lazy Oaf and can't wait for these pieces to drop (especially the cat tail t-shirt!) The prices aren't exactly bargain basement (around £35-60 for tees and dresses), but for an uber cool statement piece from an independent label, I am willing to cough up! 


What do you think of Lazy Oaf and their new lookbook? 



41 comments:

  1. Absolutely loving this! I always oggle Wildfox products but they're ridiculously priced. I do particularly enjoy the boobie print top and the oversized tee with the cat print! love itt xo

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  2. Love this lookbook... very cool brand, I'll definitely be looking out for their stuff.
    Thank you for sharing!
    dimplesdiaries

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  3. Oh dear, I feel an obsessive lust for the cat tail tee coming on. Love the look book, but that tee is going to haunt me until I can afford to buy it!

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  4. Oh my goodness, I want that cat tail shirt! So cute!!

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  5. The cat top is brilliant! Pretty pricey - might be able to DIY something similar? x

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  6. how awesome is the oversized cat top!? :D

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  7. Wow these are lovely! I love that cat tee

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  8. I saw the photo of the cat tee and thought that if what you would say you want :) I love it, and Lazy Oaf and there amazing photographs!

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  9. I love the different prints and clashing colours! :)

    Caroline x
    carolinescatwalk.blogspot.com

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  10. Always got love for Lazy Oaf, especially the coppafeel pieces!

    [ life/style/flash. blog]

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  11. love it all! Especially the pineapple tee in the first photo :)
    xx

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  12. I LOVE all of this stuff. It really reminds me of the mad patterned stuff I wore when I was a kid x

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  13. Oh i love these - haven`t heard of them before actually so thank you! I must get that cat dress - as you said, for a statement piece from an independent label i am willing to pay the price!

    >'.'<

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  14. That cat t-shirt/dress is INCREDIBLE :D thank you for introducing me to the brand, I'd not seen them around before :-*

    Charlee @ mystringaling.blogspot.com XXX

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  15. Oh My GOD.. the cat dress.. I freaking need that! Yea this lookbook is so 'Spice Girls' I love it!

    The Deer Head

    x

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  16. Oh my goodness I HAVE to have that cat tail tee!! Cannot wait for this to be released! x

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  17. these are amazing photos, i actually love this! thanks for posting on your blog! :)

    http://union-apparel.blogspot.com/

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  18. i love lazy oaf- the cat tail dress/tee is absolutely awesome! xx

    http://elliesfavouritethings.blogspot.com/

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  19. Everything here is gorgeous, I'd love love love to own some of these pieces! xx

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  20. That cat dress is amazing! I need it so bad! Thanks for sharing :) x

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  21. I love these photos, I'm definitely getting the 90's girl power vibe, and anything that reminds me of that element of my childhood is a winner! Big fan of the little cat tee dress (is it a dress at that length?!) with the adorable tail at the back

    wishfulsinfulyou.blogspot.com

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  22. I love love love Lazy Oaf since you posted about your black & orange cat t-shirt dress! I'm wearing it right now after picking it up in Urban Outfitters for £16! Will definitely be checking out their new bits xx

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  23. Absolutely love the cat t-shirt dress. The tail on the back just completes is x

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  24. cats everywhere! i need everything! x

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  25. Watermelon dress?
    Where do i sign?

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  26. wow! what a cute collection of clothes, I just love that cat tee!

    lynseysliberties.blogspot.com

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  27. very clearly wildfox esque! first thing i thought! But I love it! It's my favourite kind of photoshoot where the models look so fun and they look almost like sleepover snapshots haha :') xx

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  28. I hate Lazy Oaf as a brand but this is better than I'd have thought. Usually find their stuff garish and a bit kiddie....maybe they're improving! Are buffalo boots coming back tho? Noooooooo!

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  29. Love this! I would wear everything, love the black and whites :)

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  30. love all of these! + were you on harry hills tv burp?!!?

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  31. I neeeeeeed that cat tail t-shirt! So cute!
    Definitely the 90s I remember too. Quite Saved by the Bell?

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  32. OOh I like the fish tail t-shirt. Loving the quirkyness.

    http://mybwd.blogspot.com

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  33. Love Lazy Oaf! Their designs are so wonderfully quirky but stylish! X

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  34. I bought my first Lazy Oaf dress after seeing it on your blog - so thank you. Now I'm a big fan! And I absolutely adore the cat tail shirt/dress that you've posted.

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  35. Wow loving the watermelons!!!
    If you get a sec Check out black milk clothing, some amazing leggings going on! i did a post on them
    http://www.rosy-posey.com/2012/02/black-milk.html

    xoxo

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Thanks for commenting! ♥