Lily and I were picked up from Charing Cross in a taxi and taken to Claridge's to have afternoon tea. Now I don't like tea, but the orange and passionfruit tea I had there was gorgeous. Like hot Ribena's more glamorous cousin. With a small group of other bloggers and writers, we chatted about blogging, brands and Juicy Couture with members of the Juicy team. We also had a gander at the gorgeous winter lookbook - if you thought Juicy Couture only did velour tracksuits, have a peek and think again! Apparently Juicy has a new president who has refreshed the brand's image and marketing approach and, as a result, this was their first UK blogger event!
Lily in the beautiful bog.
Is it crass to discuss the contents of the goody bags..? I am always curious about that sort of thing so I shan't delay the goss any further! My bag had some Elizabeth Arden 8 hour moisturiser, a 100ml bottle of Viva La Juicy (which is my actual perfume, so I was leaping with glee - ask Lily!), a NARS lipgloss, a book of Vogue Front Covers, and a £20 Nails Inc voucher, which I spent almost instantly after the event on this set for weak nails.
Thanks so much to Heather and the team for such a luxurious evening, and for educating us about Juicy Couture's new sartorial (and marketing) direction. Viva La Juicy, indeed!
What do you think of Juicy Couture as a brand? And have you smelt the Viva La Juicy perfume? I'm telling you, it's the dreamiest scent since sliced bread!