4.11.10

Forever 21 UK launch


Hey guys!

Just briefly, anyone following me on Twitter will know uni has been really full on lately. So for the time being I've stopped posting Tuesday Tips. I have loads of ideas for future tips, but not enough time to experiment and see which ones are fit for the blog. I'm just going to get the next few weeks out of the way and go from there. I'd rather stop altogether than waste your time with half-baked tips! Click here to read back through the past tips for inspiration until there's new ones to share!

Anyway, last night I went to the Forever 21 UK launch event in London. For those not aware of the brand, think of Forever 21 as the sassy young lovechild of Topshop and Primark. Trend led fast-fashion with a very reasonable price tag. Well, the American version is reasonably priced, time will tell whether importation has affected this...

I snapped a few pictures with my fab new camera (Nikon S8000), but I wasn't in the best location for the catwalk stuff, so I have uploaded the lookbook images onto my Flickr so you can get a better look at the Forever 21 clobber. I hope you appreciate this, as it took me about sixty years to resize the images so they'd upload!Also, this website has loads of fab pictures from the catwalk if you want to see better pics from the night.

I also popped my street style hat on, albeit briefly to get a picture of some lovely shoes, and a couple of models looking awesome off the catwalk! Both were rocking a suede ankle boot, so I can only assume they are huge fans of my blog. They didn't mention anything, so I'm guessing they must've been shy!















As for my opinion on the clothes... I'm not sure if they are supposed to look deliberately tacky or actually are tacky. There were a lot of pieces I liked (and I do like some things from the lookbook), but I think the styling let it down. Unless it is that the products themselves are the problem, in which case, god bless the stylist for trying! It would've been nice to see some of the clothes on rails or something, as it's hard to judge when you're not up close and personal to the garment itself. For now, that task is down to the Dublin and Birmingham ladies, where the first UK stores are opening next weekend, as us Southerners await a store opening here - or at least a UK website.

I'm off to get ready for the Wah x Models Own launch tonight! Excitement! And then tomorrow it's mine and Alex's 5 year anniversary so we're going away for the weekend. Will try and blog before I go, but this may be farewell until Monday!

40 comments:

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  2. Great pics, but have to agree with you about the tacky look and styling! I'm really hoping there's a few gems (no pun intended!) underneath all that, as It's such a hugely anticipated launch. I'll be popping to the B'ham one in the next few weeks so will let you know my verdict!

    Crafty Nell

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  3. I'm slightly disappointed in the styling too gem, although like you I have my eye on some of the lookbook pieces - thanks for posting them and spending all that time resizing them, I hate when that happens!
    Looking forward to knowing waht the prices will be like...a few of those tights have caught my eye!

    Fashion Stereotype

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  4. I actually think it's the clothes themselves - I studied in NY for a while, and every time I've been back to see my boyfriend I nip in because it's cheap/the closest thing Americans have to a British high-street store after H&M/UO...and sometimes there'll be an absolute BARGAIN of a piece and you'll wear it all season. But most of it is kind of blah, to be honest - it looks cute and you pick it up only to never let it see the light of day again.

    I think in the US it's a great leap to getting 'faster fashion' the way we're used to it, but it's nowhere near as good as our UK shops that do the same thing.

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  5. I don't know how you fit all this in with uni work, you're like superwoman, will have a look at the lookbook, the store is opening where I live so bonus, I actually applied for a job...didn't even get a response, think every single girl in Brum applied. New camera Noiiiiice. Congrats on your anniversary that's amazing, have a fab weekend. Lots of love xx

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  6. I agree. The clothes would look nice if you saw them on hangers seperately but they've been thrown together to look all clashy and crazy and it looks pretty awful! I can't wait to check out a store though after hearing so much about them from US bloggers :)

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  7. I live in Newcastle and I'd love to see one up here! I've ordered from Forever 21 before and the shipping and tax was horrendous so I hope they launch a UK based site. The clothes themselves that I bought ages ago are still going strong and are good quality so I'd definitely order if there was a site. I agree the styling is a bit off.

    Bryden x
    http://missbryden.blogspot.com/

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  8. Hmm not sold on the styling. Love the hair though - who'd have thought crimping would make a comeback eh. :)

    Happy anniversary to you and Alex.

    xx

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  9. I was initially excited by the launch as I always see US bloggers with nice things but yeah, I'm pretty meh about the coverage I've seen so far too. Bit too young for my taste I think, I guess I haven't been 21 in a while! :p

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  10. Im just hoping they get a UK site or a store for us down South! I liked the lookbook pics better the catwalk styling was very...odd?

    Happy Anniversary to you both! xx

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  11. oh! i hope there are actually some nice pieces, because ive been spying on the us website for a while now!

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  12. Love the photos and like you, I'm not all that sure on the styling - the outfit with the jeans and bikini top... errrrr this is England!! Hope you have a fab time away hunny - you deserve it!

    The streetstyle photo were rather lush and the models gorge! xxx

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  13. I'm don't really think much of Forever 21, to be honest. Oh well. Sounds like you've been crazy busy. Hope you have a nice weekend away just to relax a little x

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  14. looks nice!im going on the launch day so hopefully i get a nice load home!xxx

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  15. Hey Gem!

    Forever 21 is always a great stop when you go to America. The qualities not the best, but for every few bits of tat, there's normally more than enough jems. The quality is kind of similar to primark/new look, but the design is more Topshop/Miss Selfridge. I'm interested to see the price points too!

    Bit worried looking at those catwalk images as I don't think they really reflect anything I've ever seen in Forever 21 in the US. Fingers crossed this isn't a store that gets lost in translation, because I was so excited.

    Cx

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  16. IT would be hard to tell the quality of the garments without actually being able to touch and look at them on the hanger or something, so I think they should have had some railings around.
    Can't wait til one opens in Glasgow (IF one ever does!). I reckon it would do well here, it's a pretty young city, and we're always after a bargain!

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  17. I'm dying to check out F21 in London!! And the tacky factor is probably the same as Primark where there's lots of tat and a few jems... (No pum intended!!)

    xx

    www.threesmallapples.co.uk

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  18. I've shopped at forever 21 in other countries and clothes are a bit hit and miss. definately worth a visit though! Great blog, am a new follower! x

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  19. Having been to some of Forever 21's Asian stores, I found some of their styling a bit off. Some of the men's clothing lacked imagination, while the women's section was let down by some really garish pieces. The store layout was a bit of a let down as well.

    I'm in Birmingham on the weekend, so hopefully the store that will open there will be open. I hope to seen an improvement

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  20. being in a place where Forever 21 is, there are good pieces once in a blue moon.
    but recently i've really out grown it, a lot is geared toward 12-15 year olds, in my opinion. but there are brands within the store that are kind of cute, there's kind of a 1950's look one but with modern flare.
    like i said, there are pieces that are decent and cute, you just have to look through.

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  21. hmm I'm all for tackiness but it has to be the right kind of tacky ha! I still cannot wait for the website to launch and the shops to open to see what all the american gals fuss over :) xx

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  22. I agree there is lot of tack which was my main impression when I went to one of their stores in New York. But they do have some amazing pieces so I'm really excited for them to open a store further up north or set up a website. I saw some beautiful leather shorts on their american website that I am desperate to own!

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  23. The Forever 21 stores in the US are sort of thrown together haphazardly, there will be such an odd assortment of clothes on the same rack, so it's a bit of the same appearance...but if you hunt, there is some really cute pieces there. I've actually found a lot of things I quite like at F21, but it just takes digging--it's almost a charity-shop-dig mentality in a retail store!

    Many friends of mine just order off the website to avoid the sorting through their odd pairings. F21 has some good stuff, they just don't know how to put an outfit together!

    I personally like to pop in for the accessories. There's usually a whole separate room (about the size of a small Accessorize) with scarves/belts/earrings/bags...I love their earrings, personally. Terribly affordable and so far I've had all the gems stay in etc. Very on trend as well.

    The clothes are as a whole, better quality than Primark, and more affordable than Topshop (well, at least Topshop prices in the USA), so it does well for a bit of fun.

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  24. I honestly can't wait for F21 to come to the UK! I hope the prices are as reasonable as they are in the US though... I've mentioned you in a post btw x

    romance-is-boring

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  25. At least it's better quality than Primark. I don't think the clothes are suppose to be tacky hehe...
    Going to have a nosy into it when it opens up in Dublin.

    x x x

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  26. Hve to agree about the styling, nothings jumping out to me yet. Hopefully that'll change though!

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  27. I live in Canada and I rarely ever find anything I like at F21. I think it's way over hyped. Primark is much better for cheap fashion. Most things at F21 just look a bit "off" although you can find the rare gem.

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  28. congrats to you and alex! please do a post on alex...? hope you have a fun weekend and i am with everyone else's hopes for F21 xxx

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  29. Uh I love f21, so glad they are coming to the UK.

    www.ameliais.blogspot.com

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  30. Thanks for sharing missy! I'm defo intrigued about f21, however after seeing these pics its not the kind of stuff which i originally thought it was :S if that makes sense? maybe its just the styling, but il defo have a look when it hits online. doubt we will get a store up here in scotland any time soon!

    congrats on your anniversary, love birds! :) have a great time at the wah/models own event, be sure to share the goss and pics with us nosy parkers eh! have a great weekend twinnie. ohh and I'm loving those floral doc martens - your papparazzi skillz are awesome! :) xx

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  31. I ♥ F21. Great pics!

    http://m-citystyle.blogspot.com/

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  32. hey do you know if they will launch a UK website?

    xxx

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  33. I've been fawning over some of their stuff on the US website for a good few years now, so I'm interested to see what they actually bring to England.

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  34. I've just recently got back from Miami and bought a ton of stuff from Forever 21 out there (not realising it was coming to the UK) and the clothes and prices are really good, but I agree the clothes in this show look tacky? Maybe it's just the few pieces they've specifically chosen for the show and maybe in the shops there'll be a ton of nice stuff... I'm hoping the styles haven't slightly changed for the UK market though :/ www.twitter.com/_SophL

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  35. I actual really love the styling, I like that it does not look like other stores on the HS. Sometimes they mirror each other, and it can get a little boring. Anyway fab pictures and looking forward to it going live :)

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  36. i'm a fan of forever 21 and long to shop there when in america but i have to agree with u...this collection looks tacky :s

    will def take a trip there and check it out 1st hand :)

    http://say-bleurgh.blogspot.com

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  37. You have no idea how much we love Forever 21 in the states! Oh my god, I go there all the time. I have to make a separate trip to the mall to go there because the stores are so huge (2 stories!) and after that experience, I'm too overwhelmed to shop anywhere else. I hope you love it! Still waiting for a Topshop or Miss Selfridge to make its way to my part of the States...

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  38. I hope there will be an uk online shop soon. I order a few items from their plus size range but shipping costs a fortune. The garments are usually pretty good quality and quite fashion forward for a plus size range.
    Hopefully they will stock their full range in the UK and not just standard collections.

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Thanks for commenting! ♥